| Is Your Website an Investment or an Expense? |
| 1. Why a website? Is your website reaching its goals? Were there goals set? |
| 2. How do you track and measure your websites effectiveness? |
| 3. Is the site useful? Will the end user appreciate the fact that they using your site? |
| 4. Does your site load quickly on BOTH dial up and cable connection options? |
| 5. Does your site go hand and hand with your current company image? |
| 6. Is your site easy to navigate? Is the information organized with the end user in mind or with the designer in mind? |
| 7. Is your website search engine friendly? |
| 8. Do you have too much information or answer too many questions on your site? (Question applies to general access and not member only portions of sites.) |
| 9. Have you established lead-generating procedures into your website? |
| 10. Do you have a method of capturing email addresses? Do you manage these addresses? Do you use these as a marketing tool? |
