| Get the Most From Your Trade Shows
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| If properly planned and executed, tradeshows can be one your most cost-effective tools in reaching qualified prospects and developing leads that turn into sales.
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| Some helpful tips:
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| 1. Booth Review - Does it relay your company's identity? Is the booth clean with appropriate graphics. Know your audience.
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| 2. Pre-Show Promotion - Use direct mail to promote your trade show appearance to the show registrants and prospects. An incentive, such as special giveaways if visiting your booth, will increase traffic.
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| 3. Use Public Relations - Utilize the free exhibitor listings published by trade magazines. Prepare press kits for the show press room.
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| 4. Handouts - Choose these wisely. Do they relay your company's identity? Will they keep your contact information in front of your prospects. Are they a "match" to your targeted prospects.
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| 5. Train Your Event Staff - Hold a pre-show meeting to inform your sales staff about the show's audience, your objectives, booth schedules and selling procedures.
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| 6. Lead Generation - Develop a quick and easy method to obtain leads and contact information.
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| 7. Following Up - Prepare follow-up packets letter templates BEFORE the show. Customize letters using a database. Track lead follow-up with the sales force. Be sure to follow-up within two weeks after the show.
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| Use Promotional Products To Help Ensure Your Trade Show Is A Success
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